Tokyo Marriott Hotel Launches Hakuba-Sourced BBQ Menu (August–October 2026)

TL;DR: Courtyard Marriott Tokyo Station is running an August–October BBQ menu built around Hakuba and Shinshu ingredients, including apple-fed wagyu and venison.

The Courtyard by Marriott Tokyo Station announced on July 29 that it will serve a "Shinshu Terroir BBQ" dinner menu from August 1 through October 31, 2026. The menu centres on ingredients from Nagano Prefecture—specifically Hakuba and the broader Shinshu region—and was developed jointly by chefs from three Mori Trust Group properties: the Tokyo hotel, Courtyard by Marriott Hakuba, and Karuizawa Marriott Hotel.

The three-course BBQ includes appetizers (venison jerky and grilled romaine Caesar salad), a skillet of Shinshu salmon with broccoli, a mixed grill of apple-fed wagyu rib-eye, Shinshu Taro pork, venison sausage and chorizo, scallops, and red prawns, and finishes with miso-grilled rice balls. It's served on the hotel's terrace overlooking Ginza Chuo-dori. The hotel's general manager, Nobuaki Arayama, said guest interest in Shinshu as a nearby mountain resort drove the decision to bring those flavours to Tokyo.

Key Facts

• Duration: August 1–October 31, 2026 (weekdays/Saturdays 17:30–22:30, last order 21:00; Sundays/holidays 17:30–21:00, last order 20:00)
• Location: DINING & BAR LAVAROCK, ground floor of Courtyard by Marriott Tokyo Station (Chuo-ku, Tokyo)
• Featured proteins: Apple-fed wagyu rib-eye, Shinshu Taro pork, Shinshu venison sausage and chorizo, Shinshu-sourced salmon
• Collaborating properties: Courtyard by Marriott Hakuba, Karuizawa Marriott Hotel (both Mori Trust Group sister hotels)
• Pricing: Not disclosed in the press release; availability subject to ingredient supply
• Source: PR Times press release dated July 29, 2026

What This Means for International Buyers / Visitors

I'd file this under "soft marketing for Hakuba." When a Tokyo property owned by the same group as a Hakuba hotel starts naming the region explicitly in a seasonal menu, it's a small but visible sign that Hakuba's brand is expanding beyond the ski season. The timing—August through October—deliberately targets the green-season window when Hakuba needs every bit of visibility it can get.

For anyone weighing a Hakuba property purchase, this kind of cross-promotion matters. It signals that the parent company (Mori Trust) sees value in tying the three locations together and introducing Tokyo diners to Nagano ingredients. It doesn't change fundamentals—Hakuba's vacancy rates in summer are still higher than winter—but it does show one operator's bet that the region can become a year-round brand rather than a seasonal one. Whether that bet pays off depends on how many other hotels, restaurants, and transport operators follow suit.

Background

Courtyard by Marriott opened its Hakuba property in December 2020, during the pandemic. The Tokyo Station property has been operating since 2014. Karuizawa Marriott opened in 2020 as well. All three are managed by Mori Trust Hotels & Resorts. The press release explicitly frames Karuizawa and Hakuba as complementary: Karuizawa as the "gateway" to Shinshu for shopping and strolls, Hakuba as the mountain-activity anchor. The phrasing "even in the capital, you can experience Shinshu" suggests the chain sees Tokyo as a storytelling platform for its mountain resorts.

Editorial note: HakubaHub is an independent research blog. We are not affiliated with any hotel, developer, or real-estate agency. This article synthesises publicly available Japanese-language sources and adds context for English-speaking readers. All figures, dates, and claims reflect what was reported as of the source publication date.