Hotel La Neige & Rentmejp Launch Tokyo-Hakuba Supercar Tour Package

TL;DR: Hotel La Neige and rentmejp launched a Tokyo-to-Hakuba supercar package targeting luxury spring-to-autumn travelers.

Hotel La Neige in Hakuba and rentmejp, a Tokyo-based supercar rental service, announced today the start of "The Alpine Grand Tour"—a two-night, three-day driving and hospitality package that runs from Tokyo to Hakuba and back. Guests select a supercar from rentmejp's prestige collection, drive through the Japanese Alps, and stay at La Neige, which reopened its renovated public spaces in 2026 after more than 40 years of operation.

The tour is designed for spring-through-autumn travel, emphasizing winding mountain roads, green-season activities (hiking, cycling, gondola sightseeing), and Hakuba's evolving dining scene. Rentmejp founder Olivier Paoli is quoted in the press release: "Japan is a very attractive country for enjoying drives. As you leave Tokyo and head toward the mountains, the scenery in front of you gradually changes... By the time you arrive in Hakuba, there's a special feeling, as if you've traveled to a different place."

Key Facts

• Partners: Hotel La Neige (Hakuba) and rentmejp (Tokyo supercar rental service).
• Format: 2 nights, 3 days; guests drive a supercar from Tokyo to Hakuba, stay at La Neige, and return.
• Season: Spring to autumn (explicitly not winter); highlights include hiking, cycling, gondola tours, and Hakuba's restaurant evolution.
• Hotel update: La Neige renovated its public spaces in 2026 after 40+ years of welcoming domestic and international guests.
• Announced: September 10, 2026 (press release via PR TIMES).

What This Means for International Buyers / Visitors

I've written before about Hakuba's push to build a year-round tourism economy, and this is another data point in that direction. A Tokyo-to-Hakuba supercar package isn't aimed at budget backpackers or even mid-tier ski-week visitors—it's targeting the same affluent, experience-focused travelers who keep luxury lodges booked in summer and autumn.

For property investors, the timing matters. La Neige's public-space renovation and the emphasis on spring/summer/autumn activities signal continued confidence in Hakuba's green-season potential. If you're evaluating a Hakuba property for short-term rental, packages like this—and the clientele they attract—help answer the "what happens outside ski season?" question. The tour also underscores Hakuba's improving road-trip accessibility; the drive from Tokyo is genuinely scenic once you're past Nagano, and rentmejp clearly thinks there's demand. Whether that demand is broad enough to move occupancy needles for investor-grade properties remains to be seen, but directionally, it's consistent with the multi-season narrative Hakuba has been building since 2024.

Background

Hotel La Neige sits in a forested area of Hakuba and has operated for more than 40 years. The 2026 renovation brought updated public areas, dining, and bar facilities—part of a broader repositioning as a luxury alpine hotel rather than a ski-season lodge. Rentmejp is a Tokyo-based service offering high-end vehicle rentals; the company's founder, Olivier Paoli, has emphasized experiential travel as a core value proposition.

The tour does not appear to include a fixed departure schedule or published pricing in the September 10 announcement; the press release frames it as a newly launched offering without booking details.

Editorial note: HakubaHub synthesizes Japanese-language news for English readers. We translate and contextualize—we do not republish verbatim. Shun is a researcher and writer, not a licensed agent. Always confirm details independently.